Not every element of the assets of an enterprise can be protected by the use of exclusive rights. Yet, the very aspect of business activities that is not protected by trade marks, industrial designs or patents is of paramount importance to our Clients.
In order to adequately protect the interests of our Clients in this area, we possess a deep knowledge and a wealth of experience in combatting unfair competition, including in particular parasitic or misleading signs, names, marketing activities, advertising that is misleading or contrary to good practices, prohibited comparative advertising and product placement. We have represented many of our Clients in court cases related to unfair competition, both before common and arbitration courts.
We also take care that the activities of our Clients be in keeping with the principles defined in competition law and we assist in the preparation of an effective strategy for the protection of commercial secrets.