It’s worth to take care about your IP assets and comprehensive marketing strategy before launching a new brand on the market. Consequent work focusing on trademarks protection is a crucial key to your firm’s success in a fashion sector. Just because the logo, name, slogan, colour and shape of your product can be a substantial power of your marketing activity. Also for the customers who are loyal to a brand, quality and other features of your product. (…)

The whole publication is available on Fashionbusiness.pl (in Polish only): http://fashionbusiness.pl/skuteczna-ochrona-marki-modowej-jakie-korzysci-daje-prawo-ochronne-na-znak-towarowy-w-polsce/

Photo source: https://www.tmdn.org/