Ewa Niesiobędzka-Krause and dr. Sylwia Błażej-Sosnowska in Rzeczpospolita „How to make profits on commercialisation of technological success?”
4 January 2019
The latest Legal Alert about the new Act on Cosmetic Products prepared by our Life Science practice is available now!
20 February 2019
Andrzej Przytuła and Natalia Dyda for Fashionbusiness.pl „An effective fashion brand protection. What benefits can you obtain from legal protection of your trademark?”
It’s worth to take care about your IP assets and comprehensive marketing strategy before launching a new brand on the market. Consequent work focusing on trademarks protection is a crucial key to your firm’s success in a fashion sector. Just because the logo, name, slogan, colour and shape of your product can be a substantial power of your marketing activity. Also for the customers who are loyal to a brand, quality and other features of your product. (…)
The whole publication is available on Fashionbusiness.pl (in Polish only): http://fashionbusiness.pl/skuteczna-ochrona-marki-modowej-jakie-korzysci-daje-prawo-ochronne-na-znak-towarowy-w-polsce/
Photo source: https://www.tmdn.org/
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